When a potential customer clicks on your website from a Google search page, you only have a matter of seconds to capture their attention. If your site takes longer than three seconds to load, more than half of those users will click away—a behavior known as “bouncing.”
Google monitors these user signals closely. Its algorithm explicitly uses page speed as a ranking factor for mobile and desktop searches. A slow website built on bloated plugins tells Google that your site provides a poor user experience, pushing your business lower in local search rankings. Keeping your website clean, optimizing your images, and hosting your code on fast, lightweight servers is one of the easiest ways to beat your local competitors on Google.
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